Introducing AstroLabs Custom eCommerce programs, designed for successful retailers with existing eCommerce initiatives and a renewed urgency to rapidly enhance the capabilities of their eCommerce teams. Our AstroLabs Custom eCommerce programs are meant to take your eCommerce teams through the various critical components that make the eCommerce engine work, leading to accelerated growth in sales and optimized operations.
What are the different levers at our disposal?
What should we prioritize?
How can we leverage our organization’s strengths to create eCommerce competitive advantages?
What impact can we expect on our revenue and bottom line?
What actions can we take in the coming weeks?
Produced by founders and senior managers from some of the most successful eCommerce ventures in the region and the world (Namshi, ASOS, Amazon, Selfridges, and others), the programs are intended to be an opportunity for a multi-disciplinary team from an eCommerce or omni-channel initiative to learn, reflect and leave equipped with a specific action plan for significant improvements.
Our custom eCommerce programs are designed for flexibility. Ranging from a rapidly deployable 2 to 3 day full-stack training program for earlier stage ventures to more customized programs that include tactical advisory support from our team of experts.
A rapid diagnosis with the leadership and execution team
Assessment of current initiatives by AstroLabs experts including potential deep dives into all marketing channels and the analytics setups
A succinct and actionable report for actions to be implemented by the client team
A customized training program from members at different levels of the organization
Customized training recommendations to cover critical skills-gaps preventing a higher level of performance
While the specifics of each program and topics covered are customized based on the needs of each client, the general framework we utilize is based on the following three major pillars.
Develop a deep understanding of the mechanisms of the eCommerce venture, focus on key success factors and identify the most important metrics to track and improve.
What levers can you pull to make it work for you?
How to assess your product offering?
What are the components of the eCommerce business model, and how do economics work on an order, customer and venture level?
What are the critical metrics to track and optimize at different stages?
Build a more coherent overall customer acquisition strategy and specifically a performance marketing plan that drives continued and sustainable growth.
Analyzing the conversion funnel at each step and understanding the methods to increase conversion, improving investment efficiency.
Mastering the analytics tools to measure and improve conversions and marketing ROI.
Performance marketing and optimizing the marketing blend. What channels to focus on, what to measure, and how to reach the right blend that drives growth.
Discover the importance of the customer facing elements of the service delivery and how those elements connect back to the success of the venture in the long term.
Using landing pages, A/B tests, and GTM to enable faster improvement cycles.
As happy customers are the optimal marketing strategy, we analyze customer touchpoints and customer moments of truth. Building an operational advantage.
As the right team will determine success or mediocrity, we ask what team capabilities do we need to shore up? And who do we need to hire?
“I’ve learned so many things that changed the way I think about E-Commerce and connected with more experienced people that will definitely help me along the way.”
“A great engaging and learning experience, no matter what scale you are at!”
“A great class, that any E-commerce professional should attend!”
“AstroLabs have provided a very good course programme to help deep dive into some of those more complex issues surrounding digital marketing.”
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